The best bridal boutiques in Wales

Finding the perfect wedding gown is easy with our guide to the best bridal boutiques in Wales.


26A St Teilo Street
Swansea, SA4 8SZ
01792 885 208

The jewel in the crown for Pontarddulais, Pleser is an exquisite family-run bridal and occasionwear boutique that’s been welcoming brides for over a quarter of a century.

Little did Marian Williams realise that out of a potential disaster, such a success would arise. When her husband was offered redundancy from the local coal mine, they both decided that the payout should be invested in making Marian’s dream of owning a wedding dress shop come true. In no time at all Marian’s daughters, Eiriol and Llinos, were able to join their entrepreneurial mum.

“What my mother has achieved is a huge inspiration to me,” said Llinos. “As we move forward into the future for Pleser, customers can be assured that quality and personal service will remain central to all that we offer.”

Pleser goes above and beyond what you can expect with one-off gowns you won’t find anywhere elsewhere. Among the exclusive designers is Mooshki, Jesus Peiro, Aire Barcelona, Rosa Clara and Kelsey Rose Bridesmaids, along with big names such as Ian Stuart, John Charles and Condici in the occasionwear department.

You’ll also find gorgeous veils, shoes, headwear, jewellery and bags in this beautiful Victorian shop. With room after stunning room of silk, lace, voile and luscious embellished fabrics transporting you to a bridal fairytale.

Charlotte Alexander

28a Victoria Street
NP44 3JS
01633 489 329

Charlotte Alexander is situated in Old Cwmbran and has been running for 15 years. “Here at Charlotte Alexander we have a wealth of knowledge to help our brides find the perfect dress!”

You’ll find a wide range of bridal dresses to suit all styles, shapes and sizes.

They are home to some wonderful designers such as Martin Thornburg, Ladybird, Ella Rosa and Kenneth Winsten. They also have their very own Welsh designer and will be stocking Catherine Parry in the new year. With an in-house seamstress Charlotte Alexander can look after brides from start to finish, which they love.

This popular bridal boutique also stocks some gorgeous accessories such as veils and headpieces by Warren York, Linzi Jay and En-vogue, as well as bridesmaid and flower girl dresses. You are sure to find something special for the whole bridal party.

2020 is going to be a great year for Charlotte Alexander, Naomi Murphy has just taken ownership of the boutique and will be kick starting the season with a huge sale at the end of January along with a few trunk shows throughout the year to showcase their beautiful dresses, so keep an eye out on Facebook and Instagram for upcoming events. There’s some amazing new styles coming in the new year, all hand-picked by Naomi who is very excited to welcome lots of new brides into the store to show off her amazing dresses.

Timeless Elegance

St John’s Chambers
High Street Arcade,
Cardiff CF10 1BD
029 2022 9915

Timeless Elegance is an award-winning bridal boutique right in the heart of Cardiff City Centre.

This beautiful hidden gem was opened in 2010 and has since become the go-to place for brides-to-be looking for exceptional wedding gowns.
Boho, classic or extravagant, they have sourced a stunning collection of gowns by leading designers from around the world so whatever bridal style you want they have the dress for you.

They also have their own private collection of wedding gowns that have been created by listening to what brides want, putting in a lot of work to create gowns that offer something different.

Timeless Elegance gowns also have the flexibility for bespoke alterations by their in-house designer.

Whether you want the definitive princess look, a simple 50s dress, a head-turning ball gown or a dazzling beaded dress, with an unrivalled collection of gowns and years of experience you’re sure to find ‘the one’ at Timeless Elegance.

This year they are celebrating their 10th birthday and have lots of exciting things coming up so be sure to follow them on social media to find out more.

WaxFlower bridal

4 St Mary Street
Chepstow, Monmouthshire
NP16 5EU
01291 621987

Waxflower Bridal is a must visit for modern brides looking for contemporary luxury bridalwear. Founded by Kathy Holdsworth who after 10 years in the luxury bridal industry dreamed of opening her own welcoming and friendly boutique that offered expert advice on shape and style whilst being a fun experience.

Forget stuffy and exclusionary, Waxflower Bridal is a relaxed haven for women to browse the very best of luxury British Bridalwear.
Situated on a quaint cobbled street in Chepstow. Waxflower Bridal is the only boutique in Wales to stock gowns from Jenny Packham, Suzanne Neville, Halfpenny London and La Poesie. This exclusively British collection also includes pieces from House of Ollichon, a completely dress-less bridal collection, making Waxflower Bridal a key destination for any modern bride across Wales, the South West and beyond.

Amongst the pink velvet sofas, plush furnishings and contemporary fittings, brides will discover rails of gowns, jumpsuits and two-pieces, expertly curated by Kathy. Kathy’s passion to provide brides with a premium boutique experience whilst maintaining a sense of fun means you will also find hidden gems, such as fashion-forward patches and bespoke slogan t-shirts by King Sophie’s World, exclusively available to Waxflower Brides.

Truly Scrumptious Couture

38 Heol Llan, North Cornelly
Bridgend CF33 4DP
01656 740190

Every gown at Truly Scrumptious is hand-made by highly skilled designer Lorraine Stone who has been designing wedding dresses and occasionwear for over 20 years. All you have to do is go along with your ideas and Lorraine will create the dress of your dreams, made perfectly to your requirements, guaranteed to fit and flatter any figure.

What could be better than having your wedding gown made to measure especially for you, in any fabric, in any colour and with whatever finishing touches you desire.

You could even take in a sentimental piece of fabric from your mothers or grandmothers wedding dress or a christening gown and incorporate it into your own very special wedding dress. It’s a lot more affordable than you would think, just trust Lorraine and her understanding of fabrics and dressmaking to come up with something that’s just right for you.

Truly Scrumptious is also a popular choice for mothers of the bride and groom who are looking for something unique and elegant.
Lorraine Stone also offers a full alterations service so if you’ve bought your dress from elsewhere and the fit isn’t exactly right or you want more finishing details, she will be happy to help.

The Bridal Boutique

60 St James Street
SA67 7DA
01834 862 780

In the gorgeous little market town of Narberth in Pembrokeshire, The Bridal Boutique is a haven for brides looking for affordable designer bridal gowns and beautiful bridesmaids dresses.

Here you’ll find three of the most popular bridal labels that are hugely popular with brides and all very versatile.

Ronald Joyce offers a luxurious and diverse selection of styles using modern materials and soft shapes. The signature style is elegant, stylish, feminine and timeless.

Sophia Tolli provide both classic and couture designs including strapless ball gowns, A-line dresses, halters and slim skirts. Wedding dresses with Sophia’s signature draping and corset backs provide an impeccable fit.
Mori Lee is designed by internationally renowned bridal designer, Madeline Gardner. Her luscious wedding dresses have turned heads and dropped jaws at millions of weddings throughout the world. To the lucky brides who get to wear these gorgeous works of art, Madeline Gardner is much more than a magician. She’s a fairy godmother making dreams come true.

The bridesmaid collections come from Emma Bridal, Ebony Rose and True Bridesmaids. You will find a huge selection of dresses in whatever shade you’ve planned for your big day.

You can also find those extra special finishing touches to complete your look with veils, tiaras and bridal shoes.

Eva Ashley Bridal

27 Castle Street, Swansea, SA1 1HY
01792 460420
8 Dunraven Street, Tonypandy, CF40 1QE
01443 433355
3 Ely Valley Road, Talbot Green, CF72 8AL
01443 222011

Eva Ashley Bridal have two luxury bridal boutiques, the first one was opened in Tonypandy in 2014 and the second one in Swansea in 2017.

The exciting news is they now have a third boutique open in Talbot Green, so it couldn’t be easier for brides-to-be to find their nearest store.

The idea behind the brand was to create a modern, welcoming and unique bridal experience that is second to none.

The friendly and experienced team delight in getting to know new brides and helping them find the perfect dress that makes them look and feel fabulous.

Eva Ashley Bridal stock a supreme range of designer bridal gowns including Hayley Paige, Lazaro, Badgley Mischka, Eddy K, Enzoani, Riki Dalal, Casa Blanca, Justin Alexander and Kenneth Winston.

From Milan to LA and back to the UK, every label is cherry-picked to offer brides a fantastically diverse range of bridalwear. From traditional to contemporary and everything in between, you will find the style that’s just right for you at Eva Ashley Bridal.

Also take a look at the pretty range of bridesmaids dresses and gorgeous accessories you’ll love.

ONE1 Bridal

16 Minister Street
Cardiff, CF24 4HR
029 2022 9090

ONE1 Bridal celebrates individuality with a carefully selected range of unique and fashion-forward dresses chosen to flatter you and your bridal style.

Their vision is to ensure every bride feels her most beautiful on the big day in the most elegant and glamorous dress they’ll ever wear.

At ONE1 Bridal you can expect a memorable experience from beginning to end, there is a focus on personal service that delivers tailor-made styling to help you achieve your perfect look.

The bridal collections are from designers at the forefront of the bridal fashion industry such as Caroline Castigliano who has dressed some of the world’s most stylish women for their weddings and Riki Dalal who creates unforgettable gowns for the bride who wants to wow.

You can also browse the latest collections from Badgley Mischka, Dando London, Elbeth Gillis, Noya and Eddy K.

Every gown here is truly exceptional just like the brides who will be wearing them.

The bridal boutique is luxurious and spacious and appointments are always exclusive.

Every bride will have the store to herself with expert and friendly consultants on hand to help you find your dream dress and to ensure you enjoy a magical bridal gown shopping experience.

Gardenia Bridal

28 Bridge Street
NP15 1BG
01291 675500

The newest bridal boutique on the block, Gardenia Bridal is definitely worth a visit for brides looking for a fairy-tale experience. Owners Kate Robinson and Letha Curtis have years of experience in the bridal and alterations trade and have come together to make the perfect team.

“We have renovated our store to a high standard to enable our brides to relax and enjoy the luxury experience every bride desires from the minute they walk through the doors. Here at Gardenia Bridal we aim to offer the best stress free environment and experience for you to choose your dream dress”.

At Gardenia Bridal you’ll find the latest bridal gowns from Rosa Clara, Eternity Bride and Christina Wu, with prices from £800 to £2000.

They also have plus size gowns with sizes from 18 to 30.

They have a beautiful selection of modern bridesmaid dresses from Christina Wu and Millie May bridal. Alongside their own collection of twist and wrap dresses which have been very popular.

It’s also worth checking out the pretty dresses for flower girls from Lilly Bridal suitable for girls from age 1 to 11.

Don’t forget the accessories to finish off your perfect bridal look including veils from Richard Designs.

Belle Mariee Bridal

1 Williams Place
CF39 9RY
01443 683270

Belle Mariee offers the full bridal experience that every girl dreams of right through from their first visit to the big day itself. A spacious and gorgeous bridal boutique in Porth, that is friendly, non-judgmental and enthusiastic, they are also proud to welcome LGBTQ+ brides.

Belle Mariee Bridal opened on 14th February 2012 and for 6 years ran a little boutique from Pontypridd Road. But last year the boutique expanded to a newly refurbished 3 storey building which has given them lots of extra space to become the ultimate wedding shopping destination.

On the ground floor you’ll find the beautiful bridal boutique with family viewing room and large changing area, collections range from size 6 to 34 with made to measure for any sizes above.

On the upper floor there’s the men’s department where you can discuss your formal suit hire needs with the renowned Formal Hire Swansea.

There is even a beauty room for bridal hair and make-up with free hair and make-up trials for brides who get their dress from here. There’s also an assortment of bridal accessories including beautiful handmade head-dresses and jewellery. Proud members of The Wedding Guild of Wales, it couldn’t be easier to shop for your wedding party at Belle Mariee with a fantastic in-house bespoke alterations service, easy payment plans, late night shopping and even home appointments if necessary.

Celebrations Elizabeth Christie

46-48 Charles Street
Milford Haven SA73 2AE
01646 693470

With a reputation for stylish dresses and unequalled service, Celebrations Elizabeth Christie is a must-visit in West Wales.

An appointment only boutique, they are proud to play a key role in your big day making sure your bridal experience is one to remember, taking the time to find out exactly what’s best for you.

Celebrations Elizabeth Christie have an exquisite range of bridal gowns from Romantica, Venus Bridal, Kenneth Winston and Tiffanys. The intricate patterns and attention to detail makes the chosen collections stand out in terms of quality and beauty.

Whether you’re planning a lavishly themed wedding or hosting a quieter event for family and friends, the bridal collection will add the perfect finishing touch to your wonderful day. From elegant wedding gowns to colourful bridesmaid dresses by Kenneth Winston and Romantica, the range is sure to mesmerise you.

Not forgetting their fantastic accessories range from sparkling tiaras adorned with beautiful gems to gorgeous bridal shoes from Paradox London in a range of colours, Celebrations Elizabeth Christie have everything you need to complete your look.

Chic & Elegant

50 The Kingsway
01792 463561

Established for 20 years, Chic & Elegant are relocating to The Kingsway, Swansea, to expand into bigger premises.

Whatever your style and budget, there’s a fantastic range of bridal gowns from Demotrios, Cosmobella, Hilary Morgan, Bianco Evento and Mon Cheri.

They also have a beautiful selection of bridesmaids dresses from True Brides, Angel B and Lou Lou. Alongside accessories such as tiaras, veils, belts and shrugs to complete your bridal look. There’s also designer bridal shoes from Bianco Evento.

To celebrate their 20th anniversary and the launch of their re-located boutique they are having an exciting Special Demetrios Event for the month of January. Every bride that orders from the Demetrios Platinum Collection will get a free veil and all brides that purchase any dress will be put into a prize draw to win a luxury spa day for 2 at The Towers Hotel.
The new boutique is a beautiful light and airy space offering an array of beautiful gowns with new collections arriving in time for the new launch on the 4th January. Open 7 days a week from 9.30am – 5pm.

Linda has a wealth of experience and has worked in the bridal industry for over 35 years. She is an experienced bridal stylist and knows exactly what styles, fabrics and cuts will suit each body type making sure that every bride looks amazing on their big day.

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