For men on the hunt for some quality clobber, head to King Fox of Cowbridge, we caught up with owner Leila Thornton to find out whats on trend for summer and why style-savvy men should be beating a path to her door.
How long has King Fox Menswear been in Cowbridge?
Coming up to 2.5 years ago now as I opened the shop on the 21st of November 2016.
It’s difficult to find good menswear stores, it’s fantastic that we now have King Fox on Cowbridge High Street. What can people expect when they visit the store?
A warm welcome and inviting atmosphere. I put a lot of effort in to sourcing good quality, ‘different’ garments for the shop and only buy 2 or 3 of a certain print to ensure you are unlikely to be at the local pub with several other people in the same shirt.
Men are lucky, regardless of age – if something fits them well they can wear it at 18 or 80. My customers are about 35 to 75 but I have customers either side of that too. I go from a small to 2XL as standard but have brands which go up to 5XL if required.
What brands do you stock and what are your best sellers?
Eden Park, Olymp, MAC Jeans, Orlebar Brown, Magee 1866, Santinelli, Pantherella, Falke, Sunspel, Van Buck, Giordano and Stetson. My jeans are my best sellers because they are so comfortable. Made with an 80% stretch or jogging bottom material – they are the first choice for anyone with strong thighs.
Do you also stock accessories?
I stock hats, scarves, cufflinks, ties, pocket squares and socks.
How do you choose the range and what trends are going to be popular for summer?
I go to showrooms in London, Florence and Amsterdam to choose stock and this year it’s all about the floral patterns for Summer. MAC’s Jog ‘n Jeans are available in shorts again this year – super comfortable to wear as they are made from jogging bottom material but put through a denim wash to make them look like jeans. They are then finished off with a zip fly. Orlebar Brown (who were recently acquired by Chanel) swim shorts are always popular for holidays as they are designed to be worn in and out of the water. I also stock the best selling James Bond polo from Sunspel which was designed for Daniel Craig in Casino Royale.
King Fox Menswear
6 High Street, Cowbridge,
Vale of Glamorgan CF71 7AG
01446 679085 or 07523 726175