Alistair Worth laughs out loud when he is asked whether, when Mooneerams Solicitors first started up in 2002, he ever thought that the business would still be here 18 years later.
“I haven’t got a clue what I thought to be honest. I was too wrapped up in the present and making sure we got through the first week and then the first month and so on. Those first few years after setting up a business, whatever type it is, are the ones where the hard graft and long hours need to be put in.”
The hard work seems to have paid off. Not only is the business still here, but it’s positively booming for the niche personal injury solicitors’ firm based on the Spring Meadows Business Park, just off the M4 Coryton Interchange near Tongwynlais.
Mooneerams are bucking the trend, certainly as far as personal injury firms are concerned. As Alistair Worth explained, “A lot of firms the length and breadth of Wales and England have stopped doing personal injury work for a variety of reasons, most of which are down to a reduction in the amount of fees that can be recovered from the other party’s insurance company, after a successful case. With further changes looming large, more firms are likely to cut back or stop doing accident claim work.”
Instead of cutting back, Worth and his co-director, Angus Fergusson are intent on seeing the firm push on through a continued period of growth. “We have what we firmly believe is a great business model. More importantly, it seems to be one that our ever-increasing client base likes. It helps that when we first opened the office, Mooneerams was the only purely personal injury firm in Wales. As we move towards our 18th birthday in September, we believe we are right in saying that it still is. We sometimes tend to forget that we’ve become really good at what we do!”
Law firms are getting ever more digital with their offerings. Alistair Worth believes though, that there is still room for old fashioned customer service running alongside the latest technology. “We are a thoroughly modern firm in that we use technology to assist us in our everyday work. However, it is never the driver of our customer service – our lawyers and support personnel are.”
Examples of this are seen in Mooneerams higher than average number of client home visits. Worth explains: “We don’t just go to see clients who’ve suffered the more serious injury claims in their homes. Sometimes for instance, we might go to the house of a client who is a young mother who has suffered whiplash in a car accident and who has her children at home with her during the day. She’d find it difficult to come to us, so we’ll go and see her instead.”
Mooneerams are specialist personal injury solicitors based in Cardiff with meeting facilities in Bridgend, Caerphilly, Aberdare, Rhondda, Cardiff Bay, Swansea, Merthyr Tydfil and Pontypridd.